Manchester United have made headlines recently after unexpectedly appointing Omar Berrada as their new Chief Executive. Formerly Chief Football Operations Officer at City Football Group, Berrada switched sides.
Omar Berrada
Berrada earned an exceptional track record as Manchester City’s Commercial Director before progressing through other roles, such as Chief Operating Officer and Chief Football Operations Officer, giving him extensive expertise to serve him well in his new position at Manchester United.
Manchester United has declared its intention to return to title-winning status, and Berrada’s appointment is considered the initial step on that path.
Omar Berrada the new CEO of Manchester United
United needed a new chief executive after Richard Arnold left in November. There had initially been speculations that Jean Claude Blanc, Ineos’ representative on United’s football club board, would take on this responsibility. Yet, Berrada emerged as their candidate due to his experience within the football industry.
Patrick Stewart has temporarily filled in for Arnold until Arnold can resume work; the club clarified that this arrangement should never become permanent.
City Football Group accepted Berrada’s departure, as they recognized his desire for new challenges and offered them best wishes in his pursuit. His departure was described as amicable, and it’s expected he’ll officially begin in his new position sometime over the summer.
Manchester United Announcement
United announced on April 15th, 2013, that an exact start date will be confirmed “in due course,” while interim manager Patrick Stewart continues his current duties. Sources reveal that Berrada carefully considered this move due to their differing states before making his final decision.
City Football Group remains confident in the strength and capabilities of its executive team led by Chief Executive Ferran Soriano and does not anticipate Berrada’s departure affecting operations. United’s pursuit of one of City’s senior executives as evidence of their ambition to compete at a European football level is seen as further proof.
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